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kdeesigns creates custom made visual solutions to suit all your communication needs. Whether its a website, a logo, or hand printed fabric, it's always designed with you and your target audience in mind.
Graphic Design- is a visual way of communicating information, and to be effective, it must convey your data in an appealing, and organised way. It also needs to address the visual expectations and needs of your client base without excluding the general public. kdeesigns will liaise with you to establish your specific requirements, discuss the way you want to represent your business, and provide innovative and practical design solutions.
Logo- A logo serves as visual stimulation to kickstart memory, and has a greater and lengthier impact than words alone. It needs to capture the essence of your business and must be flexible to be effective in various placements - eg. web site, business souvenirs, buildings, vehicles, uniforms, and product packaging, etc. At kdeesigns we can refurbish your existing logo, or create a new one. We look into the psychology of colour, fonts and/or symbols to design a logo that best suits your product or service. A logo to crystallize your company's identity and goals, and give you that professional edge.
Illustration - Book and CD covers, illustration and lay-out may also involve target audience consultation to gauge specific expectations regarding age, style, and genre for example. Techniques used can include freehand artwork in various mediums, as well as photographic and computer based artwork.
Web Design With internet access increasingly available across the planet, a company's website is now more than ever the first port of call when potential customers are seeking product or service options. A website exposes you to the world, and how you present yourself determines your image. You need clear navigation and fast downloads as priorities if you want to facilitate a good user experience, and turn more surfers into clients for your organisation.
kdeesigns will work with you to understand your needs, then execute creative ideas that optimize content and design elements specific to the web, and create functional sites that produce powerful and tangible results.
Creative flair is definitely required to convey a professional online presence, but the process leading up to the creation is relatively stable for all sites.
Consultation & Analysis
Determine what information you want on-line. Clarify site goals, target audience, and define parameters. (eg: How much? How many? What format is your existing data in? Do images need to be scanned? Do new photographs need to be taken? Do images need preparing? Is the text on disc? What colours is your logo? Do you need a logo? Do you have a domain registration? ie. a hosting service for your web site. etc.)
This process can be carried out in person, or on-line, and is required to enable kdeesigns to understand and customize a web site to the needs of your business and your audience.
Subsequent to this consultation, a written quote with an outlined scope of works will be issued.
Information Architecture
Structuring your data into coherent categories. These add meaning to the content and provides the source for designing navigational themes and directions. Strong architecture ensures content is presented clearly to enable your visitor to move about your site quickly and efficiently. and helps the site to comply with necessary usability and accessibility guidelines.
Design
Design a prototype or a conceptual model based on points 1 & 2 then present to you for signing-off
Construct
Build the solution based on above planning & design concepts.
File Transfer
Arrange hosting facility and upload web site to host.
Maintenance
Unless your business is static in nature, keep the content fresh to keep users coming back. This can be done at intervals of your choosing and will be priced accordingly.

Print Media
Anything that can be printed on can be branded and used to expand your client base and/or spread your message. From the shirts we wear, to the books we read, print media surrounds us, and subsequently we are more discerning about the visual elements that appeal to us.
kdeesigns have experience in preparing eye-catching art work for a variety of print outcomes and utilising the medium to its best advantage.
Fabric Printing -
Interior Designers & Fashionista Take Note, kdeesigns also works in bespoke fabric design & screen-printing and/or collographic stencilling. Turn your favourite photo into a fabric range, co-ordinate your office in business colours and/or logo, or truly personalise your wedding gown with a meaningful symbol.
If you can think it, we can ink it
Tradeshows- Backdrops, freestanding displays, overhead banners, aisle numbering signage
Point-of-Purchase- Freestanding displays, overhead banners, aisle signage, sandwich board, window displays, wall murals
Architectural- Corporate displays, large verticals, wall murals, office partition displays
Museums -Interior displays
Commercial & Residential Interior Design-
Curtains, uniforms, seat covering, wall displays

Corporate Identity - Logo and corporate identity are an integral part of your company's public image, and a subtle but important factor in success. An effectively placed logo can imprint on people's minds, and prompt them to think of you when searching for a product or service. First impressions do count, so it is essential that your image is presented in a consistent and clear way, and on as many items as possible. Correct application will present a professional image to your clients, gain their confidence, and foster the perception that you can deliver a positive, risk-free experience.
Corporate image is not just your logo. It is your advertisements, flyers, brochures, catalogs, uniforms, portfolios, flow charts, letterheads, business cards, labels, promotional specialties, your presence on the internet... Everything in the eye of the public. Does your advertising copy bring to life what you offer?
kdeesigns can create a complete visual presence from a unique logo, to a website, to signage for your trucks or business venue.
PowerPoint Presentations
Microsoft PowerPoint is the industry standard in business presentation software. To achieve this PowerPoint has been designed to make it easy to follow a corporate style and layout, which is something most organisations strive to achieve. Unfortunately, this can also limit the creativity and impact of your presentations.
At kdeesigns we combine PowerPoint's robust structure and content management capabilities with design flair and contemporary style.
Unlock your full potential and deliver powerful presentations that get your message seen and remembered.
Psychology of Colour- Projecting a Professional Image with Colour
Colour selection is a very important element in your web image because colours have an effect on your visitors before they begin to read the content of your web site. Thus, it is very important for you to consider your target audience, the psychology of colour, and the corporate image you wish to project BEFORE you construct your web site.
When colour is used correctly, it can add impact and clarity to your message and highlight important points. When colour is used incorrectly, it can compromise your message and confuse your target audience.
Colour can work for your web site and printed materials in various ways:
1. Colour emphasizes, highlights, and leads the eye to important points or links.
2. Colour identifies recurring themes (i.e. titles and subtitles).
3. Conversely, colour can differentiate, such as different colours in pie charts.
4. Colour symbolizes and triggers emotions and associations.
Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.

The interpretation of a colour depends on culture, profession, and personal preference. In general, the colours red, orange, and yellow are "exciting" colours and the colours purple, blue, and green are "calming" colours.
Colour Considerations
Culture- If you trade globally, remember that colours have a different interpretation in different cultures? for example in Chinese culture, white is the colour of death.
Shopper Habits- Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy.
Status- Colour preference is influenced by our standard of living; brighter, bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours.
Geography- The geographical location of your target market should be considered when making colour choices; those in Latin America, for example, will prefer stronger colours, whilst those in colder regions are attracted to neutrals.
Colour's Marketing Potential In many cultures colour has the following marketing potential:
Red-The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour)
Red can represent energy, speed, anger, danger, excitement, strength, sex.
Blue-A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.
Yellow-Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.
Orange-A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.
Green-Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.
Purple-Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.
Pink-Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.
White-Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.
Black -Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.
Gold-Prestigious and royal colour; expensive.
Silver-Can also be prestigious if used correctly, or to impart a scientific association.

White Space and Web Page Layout/Design
White space, also known as negative space, is the term describing open space between design elements. It can be between letters, words, or paragraphs of text; space in and outside of graphics, and between all of the elements of the page. It is essential for providing spatial relationships between visual items, and actually guides your reader's eye from one point to another.
White space is an important layout technique often overlooked by inexperienced designers. While some artists concentrate heavily on what to put in, they can overlook what to leave out. A design that is to be visually appealing must also be easy on the eyes. Without an adequate amount of white space, text would be unreadable, graphics would lose their emphasis, and there would be no balance between the elements on a page.
White space takes on an added importance on the web because more strain is placed on the eyes than with print material. You'll find that going through the same amount of web pages as print pages can be more visually demanding, one of the reasons being that you usually find yourself staring up at monitor flickering pixels coarser than printed ink. White space provides our brains with much-needed breathing room to absorb the interface.
Treat white space as more than just a background. Treat it as an integral part to your page design. You'll find it increases your layout's appeal with less visual 'noise', while augmenting the visual power of your message.
White Space doesn't have to mean white only, but it does mean space.

About the Designer
Chief designer Kerry-Dee McDonald has a degree in Social Science and Computer Based Art & Design, as well as a diploma in Ceramics. Having worked in the commercial art area for 'more than a few' years, and also as an art therapist and facilitator, she is aware of the impact of visual design on marketing and the human psyché

kdeesigns | Print Media | Web Design | Visual Identity | Portfolio | Graphic Design | Contact | Colour |Fabric
Phone: 0412 182540 email: kdee@kdeesigns.com